This is one way to get someone's attention.

Commuters in Sweden were shocked to see a video billboard placed at a bus stop at Malmö Central Station had been hacked to show hardcore porn rather than its regular advertisements just before 4 p.m. on Sunday.

This Tweet is currently unavailable. It might be loading or has been removed.

Maria Escalante, who sent a video of the incident to local Swedish newspaper Aftonbladet, described the video as "really rough porn."

There were "a bunch of guys [at the bus stop] who stood and watched, and I asked if it lasted long. It had," said Escalante. The images lasted between five to 10 minutes according to Buzzfeed News. The hack had only affected one billboard.

"So far, we regard it as a joke, but if it is so that it has happened that I regret it. It should not be," sais Magnus Andersson at Skånetrafikens press office to Aftonbladet.

 It was not just passers-by who were offended by the images. One man who saw the story online tweeted, "how can this happen in 2016?"

This Tweet is currently unavailable. It might be loading or has been removed.

Another man joked, "good product placement, IMHO [in my honest opinion]."

This Tweet is currently unavailable. It might be loading or has been removed.

Global Agencies, the company who owns the billboard filed a police report. Roger Stark, a representative at Global Agencies, told Aftonbladet, "the system must be safe and right now I can not answer how someone managed to hack it, that we agree on and investigating fully...it is very serious."

According to Aftonbladet, the clip on the billboard was from the website meatspin.com and was previously used in another hacker attack at the University of Florida in 2013.

Have something to add to this story? Share it in the comments.